The Current Status And Trend Of Automobile Mold Competition

The Current Status And Trend Of Automobile Mold Competition

With the development of China's auto industry entering a stage of rapid growth, the auto mold industry known as the "mother of the auto industry" has also developed rapidly. The expansion of the industry scale has attracted a large number of enterprises to invade the competition.

Local enterprises are fiercely competitive, and cluster development characteristics are emerging

At present, there are more than 300 automobile mold manufacturing enterprises in China, most of which are relatively small in size, and the docking customers are relatively fixed and limited, resulting in a low market concentration in the industry. In addition, compared with foreign companies, in the past, domestic and domestic companies were relatively backward in technology and equipment. Therefore, most of the competition in enterprises was focused on products with relatively low technical requirements in the field of automotive structural parts and automotive cover parts. With the rapid growth of the automotive mold market demand, the progressive application of advanced technologies and production equipment such as CNC machine tools and computer software in the mold industry, China's automotive mold industry has formed a new competitive landscape.

On the one hand, industry competition has begun to upgrade to the mid-to-high-end product arena. From the perspective of China's top 20 automotive mold enterprise customers in 2018, key industry players including Qianyuan Mould, Secori Mould, Tianqi Mould, Chengfei Integration, Haier Mould, etc., continue to upgrade the industrial structure, so that The company's products are gradually transforming into Chinese automotive dies, and they have gradually grown into suppliers of Chinese automotive makers such as Mercedes-Benz, BMW, and Audi. However, at present, there are only a few domestic companies that have comprehensive competitive strength and may produce high-end molds.

On the other hand, competition among local auto mold companies is still intensifying. For the original automotive mold companies, in the past two years, they have strengthened cooperation to expand their competitive advantages and technological advantages. For example, as one of China's automotive mold manufacturing companies, Tianjin Automotive Mold Co., Ltd. has set up Hebi Tianqi Automobile. Die Co., Ltd. to expand its business scale; Chengdu Aircraft Industry Group Corporation, Chengdu Aviation Instrument Company, Zhejiang Geely Group, etc. jointly established Sichuan Chengfei Integrated Technology Co., Ltd., which is engaged in the design, development and production of automotive and other molds. Automotive mold production base. The strengthening of enterprise cooperation in the industry and the expansion of enterprise scale will accelerate the reshuffle of the industry, and the competition among enterprise camps will intensify in the short term.

For potential competitors in other industries, some companies have also entered into competition by cooperating with enterprises in the industry. For example, Wuliangye, a well-known wine company, has established a automotive mold production base through cooperation to achieve diversified business expansion. The addition of competitors outside the industry will also intensify industry competition.

It is worth mentioning that, in addition to expanding production scale and improving competitiveness through cooperation, mold companies have also begun to change their previous "big and comprehensive" development models, forming industrial clusters in the region, and strengthening cooperation among enterprises. , Form a community of interests, give play to their respective advantages to improve production efficiency and enhance product competitiveness. At present, in China's Beilun and Huangyan areas in Zhejiang, Guangdong, Shenzhen, Dongguan and other places have initially formed a certain automotive mold industry cluster.

Post By Leila